Located in La Crosse, WI - We are simply automotive enthusiasts that believe the car buying experience should be fun and enjoyable. We love cars! - learning about them, talking about them, and mostly connecting people with the cars that they love! Knowing that the typical automotive purchase process is opaque, tedious, and even sometimes frustrating, we wanted to create a business that offered customers something better, something fun, and a place where people want to be (customers and employees). Transparency, fairness, and a genuine desire to provide our customers with a fun and positive experience is what we strive for.